FEATURED CONTRIBUTED CONTENT

35th Anniversary Celebration & 2018 Rare Impact Awards


35th Anniversary Celebration & 2018 Rare Impact Awards

NORD’s 35th Anniversary Celebration presenting the 2018 Rare Impact Awards will be held on May 17, 2018, in Washington, D.C. at the Andrew W. Mellon Auditorium. This event will celebrate the efforts to help the 30 million Americans with rare diseases who, by the very nature of their diagnoses, may be overlooked by traditional medicine, […]

April 4, 2018 More Clinical »
Protected: How to Challenge the Status Quo in Highly Competitive Markets


Protected: How to Challenge the Status Quo in Highly Competitive Markets

There is no excerpt because this is a protected post.

April 11, 2018 More Clinical »
Breaking Through the Barrier: Accessing Hard To Reach Physicians


Breaking Through the Barrier: Accessing Hard To Reach Physicians

BulletinHealthcare ran an analysis of their audience of verified physicians, and found that they can reach 40,000 physicians who work in teaching hospitals that do not allow pharma reps access. Download the whitepaper to see where.

February 27, 2018 More Clinical »
PodcastPlus: Death of the campaign factory: Why advertising agencies must evolve


PodcastPlus: Death of the campaign factory: Why advertising agencies must evolve

This is a PharmaVOICE-exclusive PodcastPlus version of the original audio podcast. It is enhanced with visuals to provide additional content. Advertising agencies have always been known by their ability to create amazingly creative campaigns. Its how they’ve built reputations and how they’ve won business. While creating campaigns are still a critical component of what agencies […]

March 7, 2018 More Clinical »
Reducing the Burden of Data Collection in Oncology Trials


Reducing the Burden of Data Collection in Oncology Trials

Understanding patient reported outcomes (PROs) in oncology clinical trials enables researchers to develop more effective treatments for patients battling this illness. But if it isn’t easy for patients to report their health data, they won’t – so it must be accessible for them. Electronic Clinical Outcome Assessment (eCOA) solutions allow seriously ill cancer patients to […]

February 28, 2018 More Clinical »
Six Practices of High Performing Research Sites


Six Practices of High Performing Research Sites

Research sites are critically important to the development and testing of new therapies. They help bring new treatments to patients—and provide the reliable data that stops the development of unsuccessful projects. While active, organized sites are essential to support the conduct of clinical trials, many clinicians who explore participating in clinical research never proceed beyond […]

April 1, 2018 More Clinical »
Improving patient engagement through design psychology principles


Improving patient engagement through design psychology principles

For years, we’ve been hearing that digital health is the future, but so far, patient engagement has been low. Research on digital health interventions has generally found lack-luster usage and retention over time.  Yet we all know that successful evidence-based interventions that support better health, including medication adherence, lifestyle changes, and symptom management are very […]

April 24, 2018 More Clinical »
Be Here


Be Here

For many, a career in the life-sciences industry means far more than just a paycheck. It’s about advancing medicine, improving lives and patient care, and innovating new ways of addressing challenges. Most people you meet in this industry have a story about why they chose their profession and why their work has meaning. PharmaVOICE has […]

February 28, 2018 More Clinical »
Today’s pharmaceutical brands are on the journey of a lifetime


Today’s pharmaceutical brands are on the journey of a lifetime

From drug discovery to clinical practice, a brand journey requires connected thinking. Connected thinking includes these critical skill sets: Identify the KOL landscape – with real segmentation around mindset and behavior Understand the science – with insight and vision Craft compelling stories – with meaningful messages Create targeted and innovative programming – with an understanding […]

March 20, 2018 More Clinical »
Given Three Years To Live – She Transformed Cancer Research


Given Three Years To Live – She Transformed Cancer Research

Every once in a while a story comes along that grabs you, inspires you, and motivates you. This is one of those stories. A March 26, 2018 article in Forbes provides an in-depth profile of Kathy Giusti, Founder of the Multiple Myeloma Research Foundation (MMRF) and Co-Chair of the HBS Kraft Precision Medicine Accelerator. This […]

April 3, 2018 More Clinical »
Confronting the Challenges of Rare Disease


Confronting the Challenges of Rare Disease

The Orphan Drug Act of 1983 brought increased awareness to the need for new treatments for rare disease patients and provided incentives to pharmaceutical manufacturers, including tax credits for the costs of clinical research, seven years of patent exclusivity, and the waiver of Prescription Drug User Fee Act (PDUFA) filing fees. Of the 3,500 drug […]

March 6, 2018 More Clinical »
Join visionaries at Spotlight Health, the opening segment of the Aspen Ideas Festival


Join visionaries at Spotlight Health, the opening segment of the Aspen Ideas Festival

Hundreds of visionaries will be descending on Aspen, Colorado from June 21-24 for the Aspen Ideas Festival: Spotlight Health. This three-day health conference features an exceptional mix of inspiring and provocative experts who dive into the latest topics in medicine, science and health. Attendees are surrounded by the scenic peaks of Aspen, Colorado with plenty […]

April 16, 2018 More Clinical »
Driving improved access and compliance through direct-to-physician sampling


Driving improved access and compliance through direct-to-physician sampling

For many commercial teams, accessing physicians for sample distribution has never been more challenging. Over the past 10 years, the number of physicians who are accessible to pharma sales teams has declined by nearly half. As a result, many companies are shifting to direct-to-physician (DTP) sampling programs to help overcome access and compliance concerns. In […]

April 5, 2018 More Clinical »
From Amazon to Netflix – analytics enabled content lessons for the pharma industry


From Amazon to Netflix – analytics enabled content lessons for the pharma industry

Article by Manish Gupta, co-founder and CEO, Indegene, a leading global healthcare solutions company As lifesciences companies seek to “Amazonize” their physician and patient engagement and progress on their journey to deliver customized omni-channel experience to their customers, they often fail to recognize that the personalization journey necessitates the confluence of content development, intelligent campaign operations […]

February 13, 2018 More Clinical »
Ten Tips for Writing Compliant Participant Materials


Ten Tips for Writing Compliant Participant Materials

Recruitment materials are the first introduction to a study for potential participants, and post-consent materials can influence decisions about continued participation. It is important to adhere to the principles of subject protection—that is, allowing subjects to make informed decisions about what is in their own best interest— with the materials that appear at the earliest stages of recruitment and through the […]

March 22, 2018 More Clinical »
Understanding the Benefits of eCOA in Oncology Clinical Trials


Understanding the Benefits of eCOA in Oncology Clinical Trials

In this episode, Katie Garner discusses the challenges of oncology clinical trials, and the benefits of implementing eCOA (electronic Clinical Outcome Assessment) solutions. There is also a related eBook on this topic. Reducing the Burden of Data Collection in Oncology Trials Use the link below to access the eBook.

February 28, 2018 More Clinical »
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