FEATURED CONTRIBUTED CONTENT

How to avoid the 5 patient enrollment mistakes that delay clinical trials


How to avoid the 5 patient enrollment mistakes that delay clinical trials

Ever wonder why 80% of clinical trials are delayed? The top reason is unfulfilled enrollment, and there are specific reasons why this happens with so many trials This webinar will reveal 5 patient enrollment errors that stall enrollment timelines in trial after trial. More importantly, it will provide useful advice, based on proven methods, for […]

December 12, 2017 More Clinical »
How Digital Pathology is Revolutionizing Clinical Trials


How Digital Pathology is Revolutionizing Clinical Trials

The emergence of digital pathology presents an opportunity for central laboratories to support highly targeted therapeutics and precision medicine even further, offering many advantages to both diagnostic and clinical trials testing. This paper explains the noteworthy progress in the industry’s wider acceptance of digital pathology systems and its many benefits. There is also a related […]

November 16, 2017 More Clinical »
CX: Pharma’s search for excellence


CX: Pharma’s search for excellence

The term customer experience (CX) might be relatively new in pharma but the reality is as old as the industry itself. Every time a company interacts with a customer, it is delivering some sort of customer experience. In our increasingly multi-stakeholder and multichannel world, pharma companies must get comfortable with the idea that CX is not a linear, […]

October 25, 2017 More Clinical »
Join in the excitement of being on an award-winning healthcare communications team


Join in the excitement of being on an award-winning healthcare communications team

Are you looking for a new opportunity? MicroMass Communications are behavior change specialists. Everyone from their writers to web developers plays a key role in developing solutions that have a powerful impact on the patients and providers they reach. Their collaborative culture, values, and emphasis on training and growth (not to mention their beer fridge) […]

October 31, 2017 More Clinical »
Digitizing Clinical Research Processes – The New Frontier


Digitizing Clinical Research Processes – The New Frontier

One in three people will be diagnosed with cancer in their lifetime, but according to the NIH, only 3-5% of adult cancer patients participate in clinical trials. Advancing therapies in oncology and other disease areas is at the forefront of academic and commercial R&D. But enrollment and site initiation is often hindered by daunting, time […]

November 15, 2017 More Clinical »
Whole Slide Imaging and its potential role in clinical trials and primary diagnostics


Whole Slide Imaging and its potential role in clinical trials and primary diagnostics

In this episode, Dr. Matthew Turner talks about trends in Digital Pathology, and how this new research tool can benefit sponsors, CROs, and Pathologists. There is also a related white paper, entitled, “How Digital Pathology is Revolutionizing Clinical Trials,” which you can download using the link below.

November 16, 2017 More Clinical »
8 Things That Could Go Wrong With Your Pharma Marketing Campaign


8 Things That Could Go Wrong With Your Pharma Marketing Campaign

Author: Marc Benjamin, CEO, Convergence Point Media Pharma marketing can sometimes feel like a thankless job, with the web of overlapping indications, “second plus”-line treatments, FDA regulations and privacy landmines sapping the joy out of even seasoned industry veterans. Even when you’ve seemingly overcome these obstacles and launched what you believed to be a campaign that […]

November 6, 2017 More Clinical »
Improving Time-to-Market and Clinical Quality of Studies with Video EEG Protocol


Improving Time-to-Market and Clinical Quality of Studies with Video EEG Protocol

Drug development costs for Central Nervous System (CNS) trials are more complex and costly for pharmaceutical companies and often take longer to develop than other medicines. Failed studies often occur later in development when costs are the highest. For compound efficacy and safety that is being measured with electroencephalography (EEG), technical and recording difficulties simply […]

December 14, 2017 More Clinical »
Data-Driven Patient Outreach


Data-Driven Patient Outreach

How Properly Timed, Targeted Engagement Tactics can Increase Adherence and Brand Revenue Co-pay savings programs are powerful brand marketing tools; not just because of their ability to introduce new patients to therapy, but also due to the wealth of patient behavior data that they generate. These data, when used properly, can drive targeted patient engagement strategies that are uniquely […]

October 17, 2017 More Clinical »
Real-World Evidence Generation in a Big Data World is Causing Disruption


Real-World Evidence Generation in a Big Data World is Causing Disruption

In the life science industry, demand is exploding for evidence generated through real-world data. Unfortunately, most companies haven’t significantly updated their methods for generating evidence in the past 25 years. Are you ready to handle the disruption? This ebook covers numerous issues from a variety of stakeholders, including data visualization capabilities, advanced analytics, rich data […]

October 23, 2017 More Clinical »
Patient Centricity Works


Patient Centricity Works

Ensuring a patient-first strategy drives real results in commercial pharma Does patient centricity work? Actually, yes. There are increasing volumes of evidence that demonstrate that when you focus on the difference you make to patients, your commercial performance will improve. And, as other stakeholders adapt to the same economic conditions, driven by data and our ability to measure […]

October 18, 2017 More Clinical »
Focus on Redefining Drug Development – November issue of The Evidence Forum


Focus on Redefining Drug Development – November issue of The Evidence Forum

Evidera’s biannual publication addresses the scientific, strategic, and operational challenges of today’s healthcare environment, providing a forum for the exchange of thoughts and ideas focused on evidence and value. This issue is focused on Redefining Drug Development, highlighting the latest changes to regulations and guidelines, exploring the evolving needs in real-world and patient-centered evidence, and […]

October 31, 2017 More Clinical »
Real-World Studies Need Patients Too!


Real-World Studies Need Patients Too!

In the November issue of The Evidence Forum, one of the informative articles covers patient engagement and retention, two key issues in clinical studies. We’ve all heard the buzz about patient-centricity. In this article, learn how a patient-centric approach can improve patient engagement and retention. Here is a sample of what you will see in […]

November 16, 2017 More Clinical »
Discover the Megatrends Remapping the Pharmaceutical Market


Discover the Megatrends Remapping the Pharmaceutical Market

New Manatt Health Webinar Reveals the Megatrends Reinventing the Ways Your Patient, Provider and Payer Customers Think—and How You Should Respond to Succeed. Click to Register Free. From the continued evolution of new payment models to the explosion of mHealth to the creation of personalized therapies, powerful trends and disruptive innovations are converging to reshape […]

November 14, 2017 More Clinical »
FEEDBACK